News

09 December 2009

Chadwicks has created three cartoon animal-themed shrink sleeves for Villa Drinks’ newly launched ‘Wild Juice’ range.

Wild Juice is a fun new soft drinks range for children and is an extension to Villa Drinks’ existing Wild Waters range of flavoured still mineral water for kids.

The drinks manufacturer appointed Chadwicks to handle its shrink sleeves after being impressed by its innovative approach and excellent turnaround on previous sleeving projects.

To appeal to its target market Chadwicks produced three cartoon animal-themed shrink sleeves for the range, which includes three flavours; Tangy Tiger orange, Cool Croc apple and Party Parrot blackcurrant.

Wild Juice now benefits from a 50 micron extra high shrink PVC, high gloss reverse printed with a visibility window.

Kursat Uysal, business development manager at Chadwicks, said: “We have built a fantastic working relationship with Villa Drinks after recently working on several interesting projects with them. Our teams work together to find innovative packaging solutions to suit the product and brand and the Wild Juice range really allowed us to get creative.

“From assisting customers with final designs and colours, right through to presenting the finished product, with our dedicated customer service and excellent turnaround capabilities, Chadwicks always aims to deliver.”

Richard Godwin, buyer at Villa Drinks, said: “We are very impressed by the service we have received from Chadwicks on all our projects so far. Its shrink sleeves have excellent shrink qualities and run-ability, and we’re looking forward to working on more projects with them in the near future.”

Wild Juice contains 10% real fruit juices and is available in 270ml bottles, making them the ideal size for a lunchbox treat. With no artificial colours or flavours, no added sugar and with added vitamins A, B & C, parents will also approve of this fun new drink.